Amid the backlash the Olympian has received for his “immature behaviour” in Rio, Ryan Lochte has now lost all of his sponsorship deals after Speedo USA, Ralph Lauren, Airweave and Syneron Candela dropped their support for the athlete.
The Olympic swimmer is now in the deep end thanks to his ridiculous antics, which may have even cost him his career. The American admitted to over-exaggerating what happened at a Rio de Janeiro gas station (where he claimed to have been robbed at gun point alongside fellow teammates), saying:
“That’s why I’m taking full responsibility for it, because I over-exaggerated the story,” Lochte said. “If I had never done that, we wouldn’t be in this mess.”
Lochte went onto NBC’s Today to apologise for his immature behaviour and following his public apology, the sponsors have continued to drop out.
Speedo USA announced they would no longer be supporting the swimmer in a statement they released:
“Speedo USA will donate a $50,000 portion of Lochte’s fee to Save The Children, a global charity partner of Speedo USA’s parent company, for children in Brazil.
“While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for.
“We appreciate his many achievements and hope he moves forward and learns from this experience.”
The 12 time medallist responded in a statement of his own, saying:
“I respect Speedo’s decision and am grateful for the opportunities that our partnership has afforded me over the years. I am proud of the accomplishments that we have achieved together.”
He’s now in a sticky situation because the swimmer is relying on those sponsors to continue with his successful career, and he will need them to fund his training for the 2020 Games in Tokyo.
Who knows what the future holds for the Olympic swimmer, but things can only get better, surely?